Digital Marketing Course Outline

➢ Digital Marketing Introduction
• What is digital marketing
• How to structure your marketing plan
• How to segment your audience
• Important Digital Marketing Terms

➢ Social Media Marketing
▪ Facebook Marketing
• Introduction to Facebook Marketing
• Facebook Group Marketing
• Facebook Fan Page Customization
• Facebook Page for Local Business
• Facebook Marketing Strategies Through Fan Page
• Facebook Business Manager Creation & Page Set Up
• Billing Options
• Engagement Post Creation
• Facebook Ad Set Up & Promotions
• Define Your Targeted Customer
• Facebook Event Marketing
• Facebook Retargeting

➢ Twitter Marketing
• Twitter Anatomy
• Twitter Account Management
• Twitter Hashtag Research
• Twitter Widget Embed
• How to Get More Twitter Followers?
• How to Generate Traffic from Twitter?
• Twitter Analytics

➢ Pinterest Marketing
• Pinterest Business Account Creation
• Pinterest Account Management
• How to Get More Followers?
• How to Rank #1 On Pinterest
• How to Drive Traffic to Your Website with Pinterest?
• Pinterest Analytics

➢LinkedIn Marketing
• LinkedIn Marketing Anatomy
• Adding Your Business in LinkedIn
• LinkedIn Company Page Optimization
• LinkedIn Company Page Ranking

➢Instagram Marketing
• Instagram Marketing Anatomy
• Creating Instagram Business Account
• #Tags Secrets
• Promoting Business on Instagram

➢Tumbler Marketing
• Creating Tumbler Blog Professionally
• Learn How to Use Tumbler for Business Promotion
• Using Tumbler as Web 2.0 Backlinks

➢ SWOT analysis
• Strengths analysis
• Weaknesses analysis
• Opportunities analysis
• Threats analysis

➢ Keyword Research
• What Is Keyword Research & Why You Need It?
• Learn About Both Paid & Free Keyword Research Tools.
• Keyword Research Step by Step
• How to Find Some Gold Keywords for Your Website?
• Find Global Search Volume for Specific Keyword
• Find Country Based/Local Specific Keyword
• Find Local Search/ General Search Trends
• Researching Your Competitor’s Keywords
• How to Find Profitable Keywords?
• Selecting Final Keywords
• Determining How Easily We Can Rank for Specific Keywords

➢ Competitor Analysis
• Research Competitor’s Website
• Tools for Competitor Analysis
• Competitors Backlink Analysis
• Making Decision from Analysis
• Importance of Auditing Website
• Technical SEO Audit for Website
• Making Audit Report Presentation

➢ Strategies of Content Marketing
• What Type of Contents Should You Write While Starting A New Blog?
• Content Writing Formula
• What Contents Are Missing on Your Niche Site Than Competitors?
• Importance of Quality Content
• How to Write Quality Content?
• Doing Content Optimization
• Content Presentation

➢ Video Marketing
• Content Idea Creation
• Introducing Video Editing Software & Tools
• Basic Video Editing
• Creating Eye Catchy Promotional Content
• SEO Friendly Content Optimization
• YouTube Channel Creation & Optimization
• Tips to Create Great Contents and Videos
• Quick and Effective Tips for Video Optimization
• Keyword Research and Competitor Analysis
• YouTube Competitor Analysis
• Paid Video Promotional Campaign
• Top Niche Ideas for YouTube Marketing
• YouTube Monetization

➢ E-Mail Marketing
• What Is Email Marketing
• Importance of Email Marketing
• Strengths of Email Marketing
• Weaknesses of Email Marketing
• The Key Components of An Email Marketing Plan
• What You Need to Know to Succeed
• Email Marketing Best Practices
• Build Your Niche Based Email List Using Free Tools
• How to Write Perfect Cold Email for Campaign?
• Mailchimp Campaigns Setup
• How to Turn Emails into Passive Income?

➢ On-Page SEO
• Website Structure & Design
• Title Tag Optimization
• Meta Tag Optimization
• URL/Permalink
• Content Optimization
• Heading Tag• Internal and External Links
• Image Optimization
• Robots.Txt
• Sitemap

➢ Off-Page SEO
• Blog Commenting
• Question Answer Site Backlinks
• Social Bookmarking
• Forum Posting Backlinks
• EDU Backlinks
• Improve Social Signals
• Directory Submission
• PBN Backlinks
• Weekly Link Roundup

➢ Google Analytics & Google AdWords
• Add A Site to Google Analytics
• Add A Site to GA Using Google Tag Manager
• Integration Google Analytics with Search Console
• Google Analytics Data Comparison
• Advanced Reporting
• Customize Dashboard
• Google Analytics Goal Setup
• How to setup google ads
• How to maximize reach
• How to make ad groups
• How to setup google ads for YouTube Videos

➢ Bonus
• Developing Conversation Skill.
• Some Special Strategy to Be Professional.
• Tips & Tricks to Starting Work with Local Area.
• Hidden Tips & Tricks

Freelancing Marketplace
Freelancing Class: Fiverr
Freelancing Class: Upwork.com
Freelancing Class: freelancer.com
Freelancing Class: Peopleperhour
Freelancing Class: Themeforest
Marketplace Payment Solutions Class: Payoneer